Alberta Gymnastics

Stuck between 1999’s style and an encyclopedia’s worth of gymnastics related content, Alberta Gymnastics’ site was desperate for a costume change, a sharper script, and a shiny new face. Travis Gertz and I took this project on the road while driving around the country in a Winnebago, so suffice to say, we built this beauty while learning how to drain a black water tank. That makes it even more impressive.

For starters, I stripped out 87% of the content and wrote it down to its bare bones. Then I completely restructured the navigation and page hierarchy. To create a focus on the gymnastics athletes who would be reading the site while mid-flip on a horizontal bar, I created calls to action that popped off the page, and chunked up denser information to make it digestible. We took a site with a huge job description and made it simple, elegant, and to the point. Kind of like the perfect floor routine.

Alberta Gymnastics
  • Information architecture
  • Content strategy
  • Site content
  • Form content
Louder Than Ten
Visit project.

Explaining the magic

Alberta Gymnastics Federation is the governing body for gymnastics in Alberta. We provide a range of information & resources to recreational gymnasts, athletes, coaches, and judges. We are a not-for-profit organization.

We support you

The Federation’s primary role is to provide administrative support in the development and delivery of programs and competitions in Artistic, Trampoline & Tumbling, and Recreational Gymnastics, as well as in National Coaching Certification programs and events.

The Federation has two areas of responsibility

  • Coordinating provincial gymnastics activities
  • Providing membership and support services to Alberta club members

We keep you updated and provide you with the tools you need to be successful.

Our purpose

The Alberta Gymnastics Federation values the growth and development of gymnastics and the opportunity to encourage and support the clubs, gymnasts, coaches, and judges who bring gymnastics to life. We work hard to strengthen the relationship between the National Gymnastics Organization and our provincial and local associations to ensure consistency and cohesiveness in gymnastics. We also strive to inspire gymnasts, coaches, and judges to meet their own potential through athlete and leadership development courses.

As a not for profit agency, the Alberta Gymnastics Federation believes in supporting the passion of these athletes to promote and strengthen gymnastics as both a recreational activity and a competitive sport in Alberta.