There’s something intoxicating about knitting the words of a blog post together when that blog post is bent on poking fun at ourselves. Why are we always so predictable? Why don’t we learn? A collection of snippets from the various posts I’ve created for nGen over the last couple years.
The nGen Works process
We share everything, including our process. I chatted with our team, researching and exploring the nuts and bolts of how we chose to do things in the digital space.
While distilling the tone of nGen: two parts irreverent to one part charm, I created a chunk of portfolio content highlighting some of our latest launches. Using the tools of our writerly trade, I used storytelling, value proposition, and poetic licence to create simple but chewy descriptions of our work.
Carl Smith, Chief Keeper Upper at nGen needed a hot little virtual warehouse to show off the mountains of speaking he’s been doing. I got to work and whipped together a wireframe and sleek package highlighting his best keynotes, testimonials, and articles so he could run the circuit in quintessential Smith style.
Delivering the goods in a quarterly newsletter means writing content that matters.